Which of the following is a weakness of publicity? Publicity has high absolute costs. Publicity is difficult to receive good feedback. Publicity is easily duplicated. There is a lack of user control over publicity.

There is a lack of user control over publicity.

Explanation:

Publicity is the degree of awareness of a product, company or service. It is the movent of information from the source to the general public.

One of the weakness of publicity is the lack of control the user or source has over it. Once an information is given to the public they form a perception and spread it in a way that the original source cannot control.

The lack of control a user has over publicity can have adverse effects, for example when negative publicity is circulating in the market a company is operating, it can lead to loss of revenue.

A-

Explanation: Performance materiality is set less than the overall materiality and helps the auditor determine the extent of audit evidence.