Which of the following is true of random lead generation? Random lead generation is used when there is an existing database of names and addresses of prospects. Random lead generation usually requires a low number of contacts to gain a sale. Households and businesses are insignificant sources for random leads. Random lead generation can be carried out by employing mass appeals and advertising.

The correct answer is letter "D": Random lead generation can be carried out by employing mass appeals and advertising.

Explanation:

Lead advertising refers to the efforts companies make to promote a good or service in as many ways as it is possible. It is usually related to marketing through social media, referrals, phone calls, e-mails, newspapers, magazines, advertising, and events. According to a study conducted by Unisfair Inc., in 2010, social media is one of the best tools generating leads nowadays generating millions of dollars for companies every year.

Thus, lead advertising can be developed using different mediums of communications aligned with marketing.

The correct answer is B. The simplest way for a monopoly to arise is for a single firm to own a key resource.

Explanation:

A key resource is defined as any input, element or material that, autonomously or through a composition with other materials, constitutes an element or product that is totally distinctive from that of the competition, both in its quality and in its specific details and compounds, making it unique and unrepeatable, and predisposing the demand to buy it.

When a company succeeds in obtaining or creating a key resource, it captures the demand for it and, through marketing and organizational management, can impose a monopoly on the product and its associated products.