Why might a business based on a fad be a good idea?

Before you start a business you need to be almost positive that it will make profit. A business based on a fad might be a good idea for the time being but once the product is no longer a fad chances are you will loose your money. However there is another possibility, you could also turn the “fad” into a classic and become extremely successful because of it.

C. Declaration of Independence.