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ashleyjaslin
ashleyjaslin
07.10.2019 • 
Business

Fitzsimmons hospitality group offers a portfolio of travel services that are valued in the market and unique. in addition the organization has systems that allow realization of potential. the founder, kayleen fitzsimmons notes, "we are fully aware of our advantages and are actively realizing them." many of kayleen’s partners believe that new firms could enter and easily imitate what fitzsimmons’ does so well. based on the information provided, does this firm have a sustainable competitive advantage? a. yes, because its resources have value in the market and are unique. b. no, the firm has the potential to lead to competitive advantage but the potential is not realized. c. yes, because other firms face a cost disadvantage in imitating fitzsimmons d. no, because the actual competitive advantage fitzsimmons has may not be sustainable, although it does exist. e. yes, the core competencies are sustainable.

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