Your buyer clients, the Thompsons, told you about a problem they ran into with the lender that handled their mortgage. The Thompsons, who are African American, were given less favorable loan terms than a white couple they know who used the same lender. You know the Thompsons have excellent credit. Which act should you make them aware of

d. A customer survey

Explanation:

Primary data is information gathered by researchers for the first time intended for specific research. It is data obtained directly from the source and relevant for a particular study. Primary data is collected through various means, including direct personal interviews, through enumerators, and questionnaire.

A customer survey is a form of primary data. Surveys give responses directly from customers on the issues that researchers are interested in.