Your client noticed that his ad was disapproved for editorial reasons. why is it important for him to understand and abide by google’s advertising policiesa. adwords policies can web user distinguish between ads and search resultsb. adwords policies can ensure ads are useful, varied, relevant, and safe for web usersc. adwords policies can keep disapproved ads and websites out of organic search resultsd. adwords policies can keep ad costs low and affordable for advertisers
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Ответ:
The answer is: B) AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users.
Explanation:
Google´s main source of income is advertisement, so they are very specific on what they allow or not. They have strict policies regarding what type of content they allow. They make billions of dollars with ads so they must protect their core business and income source.
They have a list of what is prohibited (counterfeit goods, dangerous products, dishonest behaviour and inappropriate content), what is restricted (adult content, alcohol, copyright, gambling health care, etc.), what practices they prohibit (data collection, abusing ad practices, and misrepresentation) and finally the quality standards for the ads and websites (editorial, technical, destination and format requirements). In theory all ads should comply with their rules.
The following quote refers to one of Google´s Editorial and Technical Requirements.
"Editorial - In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with."
They have rules every possible aspect of ad content and they divide them into categories:
Prohibited content: Content you can't advertise on the Google Network Prohibited practices: Things you can't do if you want to advertise with us Restricted content: Content you can advertise, but with limitations Editorial and technical: Quality standards for your ads, websites, and appsОтвет: