Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what's described as the "messy middle" include?

The answer is "The exploration and evaluation phase".

Explanation:

The expedition is a trip or an exploration. The deep-sea trip to find new sea lives is an instance of a journey of discovery. That's the search or travel via a site to find information and resources; exploring takes place throughout all non-sessile animal species, including humans. This is also an exploration.

The assessment design is the period of the marketing funnel wherein clients decide not whether they intend to buy that product. This is the time in ABM advertising whenever the sales department works closely with decision-makers to guide & close a sales process.