How does ethos go beyond an ethical appeal? Explain the complexities.

Ethos (Credibility), or ethical appeal, means convincing by the character of the

author. We tend to believe people whom we respect. One of the central problems of

argumentation is to project an impression to the reader that you are someone worth

listening to, in other words making yourself as author into an authority on the subject of

the paper, as well as someone who is likable and worthy of respect

Explanation:

For example, let's say you've never traveled outside of the United States, but you wrote a travel article about life in Russia. Your ethical appeal (or credibility) would be lower than someone who'd actually been to Russia.

situational, definitely.