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laequity7325
02.03.2020 •
Health
Melany is starting to notice some wrinkles around her eyes and mouth. She has decided to purchase some age-defying wrinkle cream but is unfamiliar with available brands. At the store, she picks out a brand because she remembers a clever advertisement about it on television. What level of brand loyalty does this describe
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Ответ:
Recognition
Explanation:
The recognition level of brand loyalty is a stage where customers lean towards the product of a company, either because they have used it over and over again, or they are familiar with the product via some form of advert or word-of-mouth. Melany was able to identify the brand because of their clever advertisement and this shows the brand recognition level of consumer loyalty.
Ответ: