An all-water route to the east was needed for all the following reasons except:

1. high taxes
2. the muslims capturing constantinople
3. high prices
4. the crusades

Emotion can be a powerful catalyst in marketer’s attempts to formulate potent advertising. When properly used, emotions can help facilitate consumers’ understanding and acceptance of an advertising message. Indeed, the successful use of emotion can be the difference between a consumer buying a particular product or service and a consumer revolting against the advertisement.

Explanation: