Historians that came of age during the middle to late twentieth century tended to turn their attention toward

The historians that came of age during the middle to late twentieth century tended to turn their attention toward : Social and cultural events and themes
This refer to the period between 1960 - 1999.  many of them refer to the events that happen before this as  'history from below'

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C) Because Drinking can ruin people's live and families. So they were trying to get that towards people.