1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. 2. What other perceptual errors are apparent in this case study

Answer is given below

Explanation:

As per Case study Hy Dairies, Inc.

1.

Stereotyping is the act of assigning traits to individuals based on their active participation in a social activity or theory. According to the theory of social identity, in order to increase their dominance and self-image, people in the group discriminate against people in the outside group.Gilman was very confident in assigning the job role of market research coordinator Rochelle Beauport because she felt that the new position she was given would help improve her experience and broaden her career. Surprisingly, Gilman was unaware of his self-concept.This can be understood from the facts of the case that Rochelle Beaufort enjoyed the job role of assistant brand manager. She made an impression that she was side by side and changed to a new character due to her colour

2

Assessment of self-satisfaction: It states that a person’s behavior is tied to the expectations we make of him. Gilman's expectations about Beaufort's behavior are positive but in the end he thinks about leaving.Improper Consensus Impact: Like Gilman himself, Beauport felt that he would accept a job because of the similarity between its features, which eventually proved to be wrong. Thus, he assessed Beauport's personal characteristics and values.

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