An organic tea manufacturing company hires a firm called storymoulders to the company promote its products. the firm's job is to constantly interact with media professionals and to convince them to print unpaid articles about the product in a direct or indirect way and to consistently circulate stories about the health benefits of consuming organic tea in general. in this scenario, storymoulders is using the promotional tool known as

public relations

Explanation:

Based on the information provided within the question it seems that StoryMoulders is using the promotional tool known as public relations. This refers to a practice used by companies in which they control how information is spread between their business/organization and the public. This is usually done to either promote the company's product or diffuse public backlash, the first one being the one used in this scenario.