In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

Culture.

Explanation:

Culture are the beliefs, values, attitudes of a person or company in order to set the north of plans. These constitute the principles that guide the whole organisation, it's part of its identity.

Also, they help to evaluate if the company is in the right path that the set as aims.

Observational learning is learning that occurs through observing the behavior of others. It is a form of social learning which takes various forms, based on various processes. In humans, this form of learning seems to not need reinforcement to occur, but instead, requires a social model such as a parent, sibling, friend, or teacher with surroundings. Particularly in childhood, a model is someone of authority or higher status in an environment. In animals, observational learning is often based on classical conditioning, in which an instinctive behavior is elicited by observing the behavior of another (e.g. mobbing in birds), but other processes may be involved as well.[1]