xxmattieboo7xx
01.11.2019 •
Business
4. leslie is charged with determining which small projects should be funded. along with this assignment, she has been granted the use of $15,000 for a maximum of two years. she is considering three projects. project a costs $7,500 and has cash flows of $4,000 a year for years 1 to 3. project b costs $8,000 and has cash flows of $3,000, $4,000, and $3,000 for years 1 to 3, respectively. project c costs $2,000 and has a cash inflow of $2,500 in year 2. what decisions should she make regarding these projects if she assigns them a mandatory discount rate of 8.5 percent? explain why. answer options:
1. accept either projects a and c or projects b and c, but not all three as there is insufficient financing
2. accept project c and reject projects a and b because only project c has a discounted payback that is less than two years
3. accept projects a and c and reject project b as they have the shortest discounted payback periods than fit within the $15,000 allocation
4. accept projects a and c and reject project b as a and b payback within two years
5. accept projects b and c and reject project a as this combination uses the most initial capital
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Ответ:
Apple's Think Different campaign is one of the classic example of marketers can accommodate different segments of their target market.
Apple's targeted many different segments with their just one promotional campaign. They target every male and female who wanted to have cell phone and could afford higher prices. Moreover, they also targeted youngsters as well who wanted to have something different and creative in their life. Apple's campaign was quite cleverly designed and positioned. Apple got enormous success with the help of this campaign. Apple surpass Samsung quite easily in terms of sales. With the help of this example, we can easily and confidently say that different segments can be targeted even with one single product and promotional campaign, if executed effectively and efficiently.