Boat's product manager continues to perform well in the market. however, a competing product is coming on strong and is looking to take over as the market share leader in the segment. without sacrificing contribution margin, what can the boat product manager do in order to improve upon the buying criteria, and thus potentially increase demand?

Had to look for the options and here is my answer.
Based on the given scenario above regarding the product manager of Boat, the intervention that he can do in order to improve upon the buying criteria so that there would be a potential increase in demand is to "increase the promotion budget to gain greater awareness."

Organization Expenses Dr 7,500
Cash 7,500

June 14 Cash Dr 120,000
Common Stock 110,000
Paid-In Capital in Excess of par value—Common 10,000

June 22 Cash Dr 120,000
Preferred Stock 90,000
Paid-In Capital in Excess of par value—Preferred 30,000