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10.03.2021 •
Business
Describe how a business can ensure that they do not discriminate against protected characteristics, giving three examples. (6 marks)
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Ответ:
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Ответ:
Societal Marketing
Explanation:
Based on the information given in the question, we can deduce that BB Beverages embraces a societal marketing orientation.
Societal marketing orientation occurs when the marketing decisions that are made by companies benefutbthe society as a whole and that the satisfaction of their wants isn't at the detriment of the society.
This is shown when the activities of the company can being about a water shortage in areas surrounding the plant which led to the company stopping production.