briannahernand2
26.03.2020 •
Business
Homework for Chapter 9 Brand equity means that a brand enjoys customer loyalty, perceived quality, and brand-name awareness. Question 1: Define the terms (1) brand equity and (2) brand loyalty. Question 2: To what brands are you personally loyal (name 3)? Question 3: What is it about the product (for each of the 3 brands you are loyal to) that creates brand loyalty, and, thus, brand equity?
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