Imagine that the Brazilian aircraft manufacturer Embraer purchases a 10 percent share of a Canadian aircraft distribution company, in order to facilitate the marketing and sales of its aircraft in Canada. This is an example of
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Ответ:
Forward Integration
Explanation:
Forward integration is a process where a company takes over the control of another company that is further along in the value chain so that it might be able to sell or distribute is goods more effectively. For example, an oil company taking over a petroleum products company.
In this scenario, the Brazilian company purchased a huge part of a company further along in distribution in order to facilitate better sales so this is forward integration.
Ответ:
The correct answers that fills the gaps are: Data; information.
Explanation:
Market research can be defined as the collection and analysis of information, regarding the world of business and the market, carried out systematically or expressly, in order to make decisions within the field of strategic and operational marketing.
It is, in short, a powerful tool, which should allow the company to obtain the necessary information to establish the different policies, objectives, plans and strategies most appropriate to its interests.
The American Marketing Association (AMA) defines it as: "the systematic collection, recording and analysis of data about problems related to the market for goods and services."