In a promotion mix, involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.

a) direct marketing
b) advertising
c) public relations
d) predictive analyticals
e) indirect procurement

(A) Direct marketing

Explanation:

 The direct marketing is one of the type of promotional communication or advertising where the organization directly communicate with the consumer or customers about the product in the market.

 By using this technique we can easily promote the company products and the services in the market. It is one of the best technique used by an organization for promoting the goods and the services.

 According to the given question, the promotional mix is refers to the direct marketing that helps in maintaining the customer relationship and also obtain immediate response for the product.  

 Therefore, Option (A) is correct answer.

A- risk management planning

Explanation:

This is because risk assessment is a term used to describe the overall process or method where you: Identify hazards and risk factors that have the potential to cause harm (hazard identification). Analyze and evaluate the risk associated with that hazard (risk analysis, and risk evaluation)