prxncekevin
prxncekevin
06.11.2019 • 
Business

In a waterfall approach to international expansion,

a. firms enter countries gradually in a sequence

b. firms enter those countries first where the demand for the product is greatest

c. countries are entered based upon the availability of government subsidies

d. firms enter those countries first where the supply of raw material is greatest

e. countries are entered based upon ease of entry

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