In an effort to help employees resist the pressure to make an unethical decision, the Johnston Petroleum Company has communicated their code of ethics statement to outsiders. Suppliers, subcontractors, distributors, and customers have been told of the firm's core values and management stands behind shared accountability. This approach is consistent with:

King Alfred explain: Alfred, also spelled Aelfred, byname Alfred the Great, (born 849—died 899), king of Wessex (871–899), a Saxon kingdom in southwestern England. He prevented England from falling to the Danes and promoted learning and literacy. Compilation of the Anglo-Saxon Chronicle began during his reign, circa 890.