In marketing, advertisements or salespeople can activate a consumer's purchase decision process by Group of answer choicescreating a sense of fear or guiltmanipulating a customer's want into a needpromising product attributes that exceed the actual product potentialshowing the shortcomings of competing (or currently owned) productsshifting the consumer's focus from internal search to external search

Seemingly the most suitable answer is manipulating a customer's want into a need

Explanation:

If we do not try to influence the purchasing decision of the Customer, there is the risk that we might lose the sales opportunity.

Because of this, if we can identify the specific want of the Customer and can convince him that it is a necessity, there is a good probability that the customer will buy the product.

. Facilitates cost control – By separating the fixed and variable costs, marginal costing provides an excellent means of controlling costs. 3. Avoids arbitrary apportionment of overheads – Marginal costing avoids the complexities of allocation and apportionment of fixed overheads which is really arbitrary.