Juan is preparing a speech to a prospective client who has been using the services of a different advertising firm for the past 10 years. Juan's goal is to influence the client to switch firms and begin working with his company. What is the general purpose of Juan's presentation?
A. to persuade
B. to inform
C. to manipulate
D. to entertain
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Ответ:
The correct answer is letter "A": to persuade.
Explanation:
Persuasion messages attempt to attract the audience by presenting information of interest. The main purpose of this type of message is to generate action or change individuals' point of view over a determined topic by providing them shocking information.
In Juan's case, he must use persuasion in the message to his prospective client comparing the benefits of his advertising firm with the current firm the client is using. Besides, Juan has to inform what is the competitive advantage of his company and the reason why the client should stop working with Juan's competitor.
Ответ:
MLA
Explanation:
Researchers use poems to write research papers, and using poems as a reference is used in many impact factor journals. The student will most likely follow the Modern Language Association (MLA) writing style to write a research paper of the Harlem Renaissance. Generally in MLA writing style is used in poems and writing research papers on poems.