Mycokerewards.com, which gives coke drinkers points for each purchase that they can redeem for rewards such as downloadable ring tones, is an example of

Giving coke drinkers points for each purchase that they can redeem for rewards such as downloadable ring tones, is an example of a loyalty program. Coca-Cola company rewards its loyal customers for drinking their products by letting them redeem codes on their packaging to participate in various offers from the company. 

The statement is False