_plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, brand, or a product line. It covers between one and five years

Marketing plan is the answer

The following in-text citation only uses a page number at the end because B) only a page number is used because the author is mentioned in the text.
In the beginning of the sentence, it says - In Hawthorne's Rapaccini's Daughter. Even the title of the novel is mentioned, not just the author's name.