sierranicasio
22.04.2020 •
Business
The PR team at GoodJuice writes an article on how well-prepared artificial fruit juices can help individuals lose weight. They buy space on a daily newspaper’s website and the article is inserted and formatted to look much like a regular news article. What kind of advertising is GoodJuice using?
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Ответ:
Native.
Explanation:
In this context, it can be said that GoodJuice is using a type of native advertising.
In this advertising strategy, the advertiser's objective is to win the attention of consumers through content that adds some kind of value, that generates engagement and interest. This is a type of paid ad that combines the content and function of the media on which it is served.
One of the examples of native advertising are the recommended content on a web page.
Ответ:
The Internet is the correct answer.
Explanation: