What is the difference between marketing and merchandising? How do each of these concepts fulfill a different function in the business world? Explain and provide a real-world example of each.

The difference between marketing and merchandising is that marketing is virtual, like it is an advertisement via the Internet, paper copies, etc. Meanwhile, merchandising is a in-person product advertisement, like a salesman showing a potential buyer a new car. These concepts fufill different functions in the business world, since marketing can reach more people, more easily, while merchandising can only reach a handful of people, but the people will be more likely to buy the product. An example of marketing would be a car company advertising a new model via the Internet. An example of merchandising would be a salesman showing a customer a new car model.

Explanation:

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What is the difference between marketing and merchandising? How do each of these concepts fulfill a different function in the business world? Explain and provide a real-world example of each.

NEC arose to:

d.standardize equipment use as a marketing tool

Explanation:

NEC Corporation is a multinational IT and Electronics firm that is based out of Japan.

It was started in the 60s as Nippon Electric company ltd. but it re branded itself to name NEC in 1983.

It is responsible for the standardization of equipment as their USP and their prime marketing tool and made it a standard industry practice to do so as of now.

Their impact on the whole industry has been immense.