Anne is organizing a house party. She considers ordering expensive wine, caviar, and desserts that will be served to guests under one category. Although each of these items possess different attributes, Anne places them in the .

Goal derived category

Explanation:

Goal-derived category are those that a consumer classifies as suitable and potentially substitutable for attaining salient purchase and consumption goals

d. employer's current contribution to 401(k).

Explanation:

Gross income -

Gross income is different for an individual and different for a business .

Hence , for an individual , It is the total pay of an individual excluding the tax deductions .

It includes all the source of income .

For business or companies , It is the gross income , as given in the income statement . It is also called the gross margin or gross profit .

Hence , the incorrect statement is ( d ) .