Premium Sports Apparels came up with an ad for shorts that are specially designed for athletes. The ad, which was featured in a sports magazine, shows how these shorts do not shrink over time and are made of a light fabric that helps keep the wearer dry and cool. With respect to positioning strategies, the company is using positioning by.

Product user.  

Explanation:

A product user is a persona that creates empathy for a customer. The main product management is related to understanding and relating to the customer. A company can distill the attributes of people who will use your product such as goals, likes, and dislikes of the product.  

There are some qualities of a user persona: There is an explanation about "why" for the product. To focus on the needs of the product to large groups. Prioritize to solve the problem of users. To imply the new functionality that how the customer will use it.  

 

A - 1st answer. Many african americans from the south settled in NY, specifically Harlem