Steve is facing medical bills that threaten to bankrupt him. he reads an article about kari smith’s "creative" financing of her son’s college education. steve decides to follow her example, so he:

Agrees to wear a corporate logo on his hospital gown in exchange for payment.

Explanation:

A great way to get more money for yourself is by working with a company to help its advertising. What Steve is doing is a form of walking advertisement. Another form of walking advertisement is becoming a human billboard, where you carry certain attributes of the company you are advertising for (often in the form of a physical sign) and you walk around or try to attract others attention while wearing it.