The new commercials augmented the company's sales. The company's sales ___?

Answer is B. Benevolence.

Explanation:

Shalom Schwartz was a renowned social psychologist and an originator of basic human values. He was also a cross-cultural researcher.

He initiated ten basic personal value which were recognized by all cultures and highlighted their origin. this is known as the theory of basic human values.

These values are

* Self direction                        * Security

*Stimulation                             * Conformity

* Hedonism                             * Tradition

* Achievement                        * Benevolence

* Power                                    * Universalism.

He described benevolence as the act of preserving and enhancing the welfare of those whom one is in frequent personal contact.