When you use communication strategies to influence others' perceptions of you, you are engaging in

The correct answer is identity management.

Identity management refers to when you use verbal, and more indirect non-verbal techniques to shape how you are perceived by others. An example of identity management is your behavior when you attend a job interview. In this scenario, you will likely use communication strategies to make sure you comes across as competent, confident and intelligent to the interviewer. 

Identity management.

Explanation:

Identity Management refers to the communication strategies that people use to influence how others view them. This theory points the diverse ways we present ourselves in different contexts. People choose a distinct communication behavior to influence how others perceive them.

Identity Management can be intentional or unconscious, and it varies by situation.

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Explanation:

During medieval times serfs who worked in fields would use a rotation system to keep land fertile and more to be planted.