A baked goods company asked focus group participants to first privately taste and rate the flavor of the pastry on a number of characteristics and then discuss their reactions with other focus group participants. This is an example of:.
A) Conducting product testing simultaneously.
B) Conducting primary and secondary research concurrently.
C) Conducting quantitative and qualitative research simultaneously.
D) Conducting market tests and taste tests concurrently.

A. True

Explanation:

Keeping track of transaction data such as how much goods and services a customer purchases from a business helps in deciding what or which customer gets loyalty cards and therefore discounts. Transaction data is integrated into customer relationship management systems(CRMS) which is then used to manage and assign customer discounts as appropriate, depending on customer loyalty in purchase value over time. For example, sales data for Kelvin would be integrated into CRM database to assign discounts to Kelvin if his purchase value is qualified for loyalty discounts