An online gardening magazine wants to understand why its subscriber numbers have been increasing. A data analyst discovers that significantly more people subscribe when the magazine has its annual 50%-off sale. This is an example of what

Analyzing customer buying behaviors

Explanation:

The consumer buying behavior means the action taken either online or offline by the consumer prior from purchasing the product or service. It includes the consultation made with the search engines, engaged with the post on the social media, etc

Since in the given situation, the data analyst find that when the magazine having 50% off sale so more people has subscribed

So it represent the above answer

1.                      Wilson Trucking Company

                            Income Statement  

Revenues:

Trucking fees earned                                     $130,000

Expenses:

Depreciation expense - Trucks   $23,500

Salaries expense                          $61,000

Office Supplies expense              $8,000

Repairs Expense - Trucks            $12,000

Total Expenses                                                $104,500

Net Income                                                     $25,500

2. Statement of Retained earnings

Beginning balance 1 Jan 17      $155,000

Add: Net Income                       $25,500

Less: Dividends                         $20,000  

Ending Balance 31 Dec 2017  $160,500