At the beginning of the video, we learn that rosalie’s sales numbers have declined. the marketing director, product development lead, and sales manager proceed to engage in a broad discussion of the different factors that may have led this decline. they are engaging in a process known as
a. environmental scanning.b. marketing research.c. strategic marketing.d. profit orientation.e. competitive pricing.

The answer is letter A. Environmental Scanning.

Explanation:

At the beginning of the video, we learn that Rosalie’s sales numbers have declined. The Marketing Director, Product Development lead, and Sales Manager proceed to engage in a broad discussion of the different factors that may have led this decline. They are engaging in a process known as _Environmental Scanning..

Increasing Surface Area

Explanation:

Chemical reactions occur at the atomic level where the atoms of each reacting elements interact with one another to form products. However, one way this interaction occurs is via COLLISION OF ATOMIC PARTICLES. In accordance with the collision theory, a collision must occur between reactant atomic particles in order for a reaction to take place.

However, certain factors affect the rate at which this collision occurs. One of them is the SURFACE AREA OF THE REACTANTS. Increasing the surface area of reactants simultaneously increases the frequency at which particles collide. Hence, INCREASING SURFACE AREA increases the number of collisions between reactant molecules in a given volume.