"for financially constrained college intenders, purdue north central is the only university in northern indiana that provides both a prestigious degree and an authentic college experience," would best be described as a

positioning statement

Explanation:

A positioning statement refers to how a good or service will satisfy the particular needs of its customers while differentiating itself form its competition. Positioning statements are used to establish a brand or company in a specific target market, it is commonly used by firms serving niche markets.

In this case Purdue North Central:

n:

counseling psychologists

substance abuse and behavioral

disorder counselors