Last week, senior managers in the Post-it® Note division at 3M met to determine the best way to handle their product. Regardless of how 3M positions its other products, Post-it Notes will continue to be widely sold at a premium price. The company will continue to develop new Post-it products to attract new buyers.
Identify whether the following activities are examples of business-level or corporate-level strategies.
a. Business Level Strategy
b. Corporate Level Strategy
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