saggin2454
saggin2454
15.02.2021 • 
Business

Marchete Company produces a single product. They have recently received the results of a market survey that indicates that they can increase the retail price of their product by 10% without losing customers or market share. All other costs will remain unchanged. Their most recent CVP analysis is presented below. Current Units sold 1,000 Sales Price per Unit $140 Variable Cost per Unit $97 Contribution Margin per Unit $43 Fixed Costs $36,464 Break-Even (in units) 848 Break-Even (in dollars) $118,720 Sales $140,000 Variable Costs $97,000 Contribution Margin $43,000 Fixed Costs $36,464 Net Income (loss) $6,536 If they enact the 10% price increase, what will be their new break-even point in units and dollars

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