daydallas01
03.03.2020 •
Business
One shareholder questioned the CEO's rationale for beginning an exploratory effort to establish a new manufacturing plant in India. The CEO responded by explaining that India was an untapped market with a high demand for products such as those produced by Sterling. His rationale represented an example of which of the following reasons for international expansion?a. Gaining access to lower-cost or better-value factors of production
b. Investing in a potentially rewarding relationship with a foreign partner
c. Better serving key customers that have relocated abroad
d. Seeking opportunities for growth through market diversification
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