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brianruiz267
brianruiz267
14.07.2019 • 
Business

Plzzz need this fast scenario an apparel manufacturer makes garments for use in businesses in which employees work in cold environments, such as freezer boxes. the company’s sales representatives call on the person responsible for buying these garments for the company’s employees (i.e. operations manager, purchasing agent, safety director). these garments have a heavy duty outer shell and very strong insulation. recently, a fashion craze began when young males between the ages of 18–30 started wear-ing these garments. so the company decided to sell them on line for personal use through amazon.com and the company web site. to capitalize on the fashion craze, the garments were advertised in men’s magazines, such as sports illustrated. in the b2b market the price of the jacket is $45 because there is a manufacturer’s discount included for buying in large quantities. the price on amazon.com and on the com-pany’s web site is $75. since the majority of this manufacturer’s sales come from businesses, its catalog and web site are used to promote the product, along with print advertisements in trade magazines. in the b2b market, the company enjoys a 70 percent market share; as it is a niche market with few competitors. 1. what is the marketing mix for the organizational market? 2. what is the marketing mix for the consumer market? 3. what is the customer profile for the organizational market? 4. what is the customer profile for the consumer market? 5. what is the market share?

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