Why is it important for businesses to their heavy users?

The Heavy users of a business are those people who comprise about 20% of the business's consumers and yet buy so much that they bring in about 80% of the business's revenue.

Heavy users also have an impact on light users because they can market the goods to light users whether indirectly or directly when they use so much of a business's goods and services.

It is therefore very important that the business knows of these heavy users so that they can focus marketing strategies on them as well as to offer them incentives that will keep them satisfied and coming back for more because if they don't act and they lose their heavy users, their revenues will see a significant drop.

Your question asks what should be the first step when making a decision about housing.

The reason why answer choice "B). Gathering information on available housing" is the correct answer because this should be the first step you should take when you're making a decision about housing.

When you first think about getting a house or shelter, what do you do first? And that is browse for different houses. You should browse around the web for different houses in order to see if there's a house that's perfect for you, specifically in the area that you want or how much the rent/mortgage costs.

When you gather information on available housing, you will have a wide variety of houses to choose from if one of the houses you gathered doesn't fit what you want.

Once you gather information about available housing, then you can go to open houses to visit the houses you gathered and decide which one you want to live in.