Write an essay analyzing each author’s purpose for writing about technology and compare the information that each author provides to achieve that purpose. Be sure to use evidence from both passages to support your analysis. Is our gain our loss: https://www.huffpost.com/entry/is-our-gain-also-our-loss_b_6030702
Screen time can mess with the body’s clock:https://www.sciencenewsforstudents.org/article/screen-time-can-mess-bodys-clock

Insofar as people know what they are doing, they plan their actions to achieve their purposes.

Someone who selects the purpose of being rich will design and carry out a set of actions, legal or

illegal, to gain the desired wealth. A person who wants to gain great wisdom will design an

entirely different life course. Writers, whether they want most to be wealthy or wise, have specific

purposes they hope to achieve by any piece of work. If they are skilled writers—that is, in control

of what they write—they design each aspect of what they are writing to achieve their purpose.

Being aware of the writer's purpose when you read helps you evaluate how well the writer has

achieved the purpose and decide whether you want to follow where the writer is trying to lead

you. The active reader reads more than the words and more than even the ideas: the active reader

reads what the writer is doing. The active reader reconstructs the overall design, both the writer's

purpose and the techniques used to realize that purpose.

In this chapter, we initially consider the various purposes a writer may have and the ways in

which a reader can discern that purpose. Next we discuss the various techniques available to

writers and in a case study look at several examples of how technique is related to purpose. The

chapter ends with specific instructions on how to write an essay analyzing purpose and

technique.

The Ad Writer's Purpose

Living as we do in a consumerist and merchandising society, we are all sensitive to the

designs of advertising. We know the purpose of most advertisements is to get us to open up our

wallets and surrender their contents willingly and even enthusiastically. We are also

intellectually aware of most of the techniques that advertisers use to entice us: emotionally

charged language, vivid art, attractive models, appeals to our fantasies and our fears.

Nike, a manufacturer of athletic shoes and sportswear, for example, has used ad campaigns

on television and in print media to encourage us to buy the newest, most high-tech, most

fashionable sneakers on the market. How can advertising make us purchase an eighty-dollar pair

of high-top basketball shoes when we don't even play basketball? By making us feel we need

them. Advertising tries to convince us that wearing Nike products will make us happy people. The

advertising would have us associate positive emotions springing from health and physical fitness

with Nike products and feel guilty for being lazy, eating junk food, and talking about turning over

a new le

challenge us to get off the sofa, put down the television remote control, and exercise

regularly-and then to associate our feelings of accomplishment and pride with Nike athletic

shoes. The slogan suggests that readers will be exchanging bad habits for good ones when they

buy a new pair of shoes. Of course, readers must do something to accomplish all this: in order to

“just do it” (stop being lazy and start exercising), they first have to buy a pair of Nikes. The slogan

also implies (perhaps legitimately) that consumers have something to gain (at the very least, a

fashionable new pair of shoes; at the most, better health) and nothing to lose (not exactly

true—the shoes are costly).

The two-page spread originally appeared in a weekly magazine targeting African Americans in

the business world. Like most of Nike's print ads, this one targets a specific audience: educated,

professional African-American males. By repeating the “JUST DO IT” slogan while challenging

potential consumers to achieve in every facet of experience, the company is insisting that wearing

Nike shoes is a sign of success not just on the basketball Court, but in the game of life. The visual  

Chapter 7 Analyzing the Author's Purpose and Technique 105

impact of the ad is created by the contrast between light and dark in a wide-angle photograph of

a dimly lit alley. The only light appears in the distant figure dressed in a white sweat suit,

shooting hoops on an outdoor basketball court; in the white lettering of the printed copy running

down the right side of the right-hand page; and in the Nike logo in the top left corner of the

left-hand page. The lone athlete, the white lettering, and the Nike logo stand out and “rise above”

an obscure environment—challenging the potential consumer to do likewise. The narrative itself

reinforces and clarifies the message. The first seven lines list the nicknames of athletes who

Material and Non-material culture.

Explanation:

Material culture are the aspects of culture that can be seen, felt and touched e.g. food, dressing while Non-material culture is culture that cannot be seen or touched e.g. language, music.