Assume you are hired to consult ikea on the topic of corporate social responsibility. which areas would you recommend the company be most sensitive to, and how should this be addressed?

IKEA is the world´s largest furniture retailer and lot of woods are required to make these furniture. Therefore, they have more responsibility toward environment.

If I am hired as a consult IKEA on topic of corporate social responsibility, then my area of focus will be environment:

a) Protection of forest.

b) Ban emission of harmful gases.

These could be address by starting a tree plantation campaign, especially near forest as there are many forests are burning due to various reason, also donating fund to protect animal living in forest. Also avoid unnecessary usage of AC, encourage people for car pooling and usage of electric vehicle. We as an organisation IKEA have lead with an example.

B) What activities need to be performed to create and deliver the offerings to consumers?

Explanation:

The only part that Rock Bottom's model is missing, is how will the products be delivered and installed in the customers' houses or offices. Once the customer chooses the sample he/she likes and the sales representative makes the sale, then what happens?

According to this model, anyone in the country can request their products as long as they have access to the internet, but will Rock Bottom have enough workers and products at every place in the country? Or do they plan to sign outsourcing contracts with masons or what other idea do they have?