Can be a difficult problem for many international managers, who often come from advanced economies and believe that their state-of-the-art knowledge is more than adequate to handle the challenges of doing business in less developed countries.

Ethnocentrism

Explanation:

Ethnocentrism occurs when someone judges the culture of others by their own perspective and values, judging in a derogatory way the cultural identity of other peoples. When an international manager takes an ethnocentric stance, he is reaffirming stereotypes about some culture that are often loaded with prejudice to mark people or places based on some trait. In this matter, the manager adopted a negative and problematic posture, because in addition to advanced technology, each culture has a particular way of expressing, consuming, acting and understanding. Therefore, disregarding the characteristics and perspectives of a different culture, the insertion and development of some business strategy will not be effectively directed.

c. Social responsibility, fair pricing and truth in advertising.

Explanation:

The ethical standards shared by organizations that are incorporated into codes of ethics are: Social responsibility, fair price, truth in advertising.

A company needs to be ethical and transparent, this includes all its internal and external processes and systems. A company's social ethics can be demonstrated through responsibility to its stakeholders, which means that the company must promote the development of its employees, society and the environment.

The fair price refers to fair competition and the practice of prices consistent with its products and services, acting as a promoter to improve the quality of life of the population and enabling economic strengthening.

The truth in advertising corresponds to organizational transparency in promoting products and services consistent with what they offer in terms of price, quality, benefits, etc.

A company that complies with such ethical standards is much better positioned in the market and has a higher level of reliability by investors and consumers.